Dr. Allyson Mayo, a Doctor of Behavioral Health, sought to develop her brand from the ground up. Behavioral Fitness focuses on implementing new approaches to wellness for individuals, families, schools, organizations, and communities.
Michelle Bea worked with Dr. Mayo to design a logo, color palette, and image library that is both aspirational and uplifting. Designed business cards and branded presentation template.
Designed and developed website in WordPress that provides targeted content aimed at the different groups served by Behavioral Fitness. Worked closely with Dr. Mayo to develop content and refine messaging throughout the site. Created a searchable calendar of events as well as integrated online appointment scheduling/payment functionality.
Designed and produced a series of tri-fold marketing brochures and flyers targeted toward healthcare audiences. Worked closely with Dr. Mayo to design and produce a whitepaper and case study addressing burnout in the healthcare industry.
Created branded templates for use with related social media accounts (LinkedIn, Instagram, and Facebook).